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Google Analytics 2016: Top 20 Interview Question and Answers for Beginners

Question: – What is Google Analytics?
Answer: – Google Analytics is a free service provider and an essential tool for search engine optimization that is use for marketing purpose and helps you to measure the effectiveness of all your marketing efforts.



Question: – How to set Google Analytics account for a website?
Answer: – Setup a Google Analytics account for a website is very simple and easy. Follow the step by step process listed below:

Step 1: Type this URL (http://www.google.com/analytics/) in your browser.

Step 2: Click on Sign in

Google Analytics Account

Step 3: Sign in with your existed Google account

Signin With Google Acount

Step 4: Click on Admin Tab

Step 5: Fill the information and then click on the Get Tracking ID

Fill up Form

Step 6: A pop-up window will open click on I Accept

Pop UP

Step 7: Copy the JavaScript Code.

Copy Javascript Code

Step 8: Paste it on your website home page in <head> </head> section

Paste Analytics Code on Your Website

Step 9: Click on Home Tab

Step 10: Your website is listed now

Now enjoy and track your website performance.

Question: – Define Session, Users and Pageviews.
Answer: – Session: – In Google Analytics, a session is a group of interactions that take place on your website within a given date range. For example a single session can contain page views, social interactions, events, and ecommerce transactions.

Users: – In Google Analytics the users are, that have had at least one session within selected date range. Repeted and new both are counted.

Pageviews: – In Google Analytics the pageviews is the total number of pages viewed. Including the repeated views of a single page.
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